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 หัวเรื่อง:ความพึงพอใจของนักท่องเที่ยวเกี่ยวกับการท่องเที่ยวเชิงเกษตรเลียบคลองมหาสวัสดิ์ อำเภอพุทธมณฑล จังหวัดนครปฐม ผู้เขียน: Yotsawee YUKTANUN, สมศรี ภัทรธรรม,  นางสาวกาญจเนศ อรรถวิภาคไพศาล, รองศาสตราจารย์ , นายไพโรจน์ สังข์เดช, ผู้ช่วยศาสตราจารย์ สื่อสิ่งพิมพ์:pdf AbstractThe objectives of this research were to study 1) background information of the tourists visiting
Agrotourism along Mahasawad Canal, 2) their satisfaction and usefulness of the agrotourism, 3) tourists'
satisfaction as compared by their background, and 4) problems and suggestions by tourists. The data were
collected from 293 tourists by using a questionnaire, and statistically analyzed for percentage, arithmetic mean
and t-test.
The sampled tourists were most satisfied on the 4 agrotouring sites, which were Mahasawad farmhousewives
group, fruit orchard, orchid orchard, and lotus field. They also revealed that the four agro-touring
sites were highly useful to them. The personnel of the Tourists Information Center, agro-touring boat, and
the expenditure were also most satisfied. The tourists indicated that the convenience and sanitation of the
touring sites and information were their problems. They suggested to have information distribution, and to
improve the sanitation and convenience of the agrotouring environment.
The results of the hypotheses testing showed that the tourists with different age, education level,
occupation, present residence and agrotouring experience had significantly different level of satisfaction on
some items of the agrotouring sites, but the tourists gender made no difference. |